LIV Golf Tanking Like a Biden Stock Market

February 27, 2023

LIV Golf TV rating for debut on The CW was appallingly bad

If a golf tournament is held on the CW network and nobody watches, does it make a sound??  Ha ha!!  The abortion that is the LIV Golf tour teed off at Mayakoba on Friday, and it apparently held as much appeal as a root canal on your birthday.  A laughable 0.2 Saturday market share laid bare the fact that the only people that ever tuned in were dipshit millennial yahoos titillated by a promise of “Golf, but louder,” that in the end only produced the sound of a wet fart.  If the dismal ratings weren’t enough to paint a picture of gloom and doom, surely the sight of LIV promotional slates during commercial breaks was.

Word on the street is that LIV entered into an agreement with the indiscernible CW network in which their leverage was so weak they weren’t even paid a rights fee, but instead were cuckolded in an ad revenue-sharing deal.  Problem was there apparently was very little revenue to share.  A majority of the commercial breaks featured LIV slate boards, the type you see on 3am infomercials when there aren’t enough eyeballs for any viable entity to purchase commercial time.

Anyone with an IQ above room temperature saw this coming last year when it was obvious that the only people paying attention were there for anything but the golf.  The promise of “big names” breaking from the staid PGA Tour has been swamped by the stark reality that the league is really a compendium of “superstars” mailing it in.  All the big names fell flat this week as it becomes obvious that where there’s no incentive, there’s no desire.

Cameron Smith shot a respectable 6-under, but the other sellouts expected to draw the big crowds were virtually invisible.  Phil Mickelson was 1-over for the week in what could actually be deemed progress considering his wretched performance last year.  The rest of the league stalwarts were equally dreary:  Brooks Koepka also was 1-over in what for many surely conjured visions of his epic battle with Mickelson at the PGA Championship in Kiawah less than two years ago. Snort!  Meal ticket Dustin Johnson dazzled at 4-over while Patrick Reed took time from suing anyone who could fog a mirror to post a remarkable 5-over.  Bubba made his playing debut with a scorching 6-over while perennial small fish in a big pond Lee Westwood joined Louis Oosthuizen at 8-over par.  Sihwan Kim brought up the rear at 23-over but still robbed the vault for $120,000.  Charles Howell III took home the trophy, making laughable the premise of many online dimwits that the PGA Tour’s opposing event at the Honda Classic didn’t have enough big names on the leaderboard for their tastes.

Oh, well!  Such is the reality of guaranteed money.  Some learn this ugly truth of life sooner than others; the others live in the gauzy world of mediocrity that they embrace through their support of college tenure, affirmative action, and participation trophies.

There is already speculation that Brooks Koepka is ready to pull the ripcord and bail on the league he smugly joined mere weeks after insisting his loyalty was with the Tour that made him laughably rich and famous.  Many of the turncoats cited less play for more money, and more family time as incentive to join Greg Norman’s personal vendetta organization, but suddenly they’re whining for the chance to play the majors and several of the PGA Tour’s more glamorous events.  This, on top of LIV’s change from eight to fourteen events this year, many in far-flung corners of the globe, uncovers the truth: obnoxious greed from a pampered collection of below-average wannabes and broken-down has-beens.  My fingers are forever crossed hoping Jay Monahan sticks to his guns and slams the door on those that end up groveling to return to the fair meadows they sneered at while they were busy grabbing with both hands.

Justin Suh (Who??) Muddles Along on a Paltry Fortune

February 24, 2023

Greg Norman in a familiar pose (Sports Illustrated)

I couldn’t help but notice, as I checked in on the leaderboard at the Honda Classic today, that the man holding the lead was one of those downtrodden golfers that we’ve been told by LIV dupes for the past year are the bread and butter of the Tour—the players being systematically marginalized and forced to live in cardboard boxes in the clubhouse parking lot as they struggle to make cuts and earn enough soup money to drag themselves to the tee the following day.  Friday’s leader, Justin Suh, is hardly destitute, but if you spend a moment in any golf chatroom, you’ll be overwhelmed by the wailing of the “equity” blockheads who insist that the Grayson Murrays of the world should be as well compensated as the Rory McIlroys and Jon Rahms.  “These guys show up every week and don’t make any money if they miss the cut,” these simpletons, who can’t even distinguish the PGA from the PGA Tour, say, as they genuflect to LIV Golf for poaching a bunch of PGA Tour has-beens and PGA Tour never-beens like Andy Ogletree.  Ogletree, who finished dead-last in LIV’s inaugural event with a flashy 24-over par in three days, earned a cool $120,000 for just showing up.  Only 9 of 48 LIV players shot par or better in London that first week, yet Ogletree’s bounty was the lowest sum one could whore for.

Mind you, I care not one whit for the virtue-signaling hypocrite journalists who sermonize about the evil Saudi backers while giving a pass to Rory and others who take blood money from Dubai and other Middle East cutthroats while playing on the DP Tour.  These pious scribes will still sip their craft beers at NBA games with complimentary tickets provided by the China-backed Adam Silver (looking at you Eamon Lynch and Brandel Chamblee).  My beef with LIV is the simple ingratitude that Phil, Dustin, Brooks, Bryson, Patrick, and Cam have shown toward the PGA Tour which showered them with lavish amounts of money, courtesy cars, free meals, and fawning volunteers at every event, where their every whim is catered to and indulged.  Abraham Ancer apparently was offended that he was only able to siphon $15 million for a seven-year career that features one win and 13 missed cuts in 19 events in his rookie year.  And, of course, Greg Norman, LIV’s CEO and commissioner, who never met a man he couldn’t be rude to, made a fairly healthy buck pissing away 54-hole leads for 20 years.

But I digress…back to Justin Suh.  The 25-year old USC product was a highly successful amateur player and may have a long and storied career ahead of him, but to this point he has made 17 of 37 cuts in the big leagues, and this season alone has earned $352,323 for not making it to the weekend in 4 of 12 starts.  His highest finish is T20 and he currently stands 112th on the FedEx Cup list, but he’s already more than a third of the way to a million, and we’re not even out of February yet.  Point being, the Bernie Sanders lick boots who think it’s everyone’s birthright to play golf for a living need to French kiss some facts before decrying the largesse that the PGA Tour has for years showered on a multitude of middling players.  I wanted to play centerfield for the Yankees growing up, but it didn’t quite work out.  That’s life, and if you’re a pro golfer slamming the trunk every Friday, you shouldn’t be crying for welfare, but instead should be applying for a sales job at the local car dealer.